Crossrider has seen a period of significant change which has brought new management and a new strategy. A restructuring of the business has realised cost savings and the business model is evolving from that of an ad-tech business to one of an online distribution and product hub. This has laid the foundation for future growth through a combination of good organic growth, more rigorous cost control and acquisitive activity. The Group is cash-generative and profitable.
Crossrider utilises its proprietary marketing technology platforms to prospect, optimise and monetise mobile and web media. It has a new management team and a new strategy which is evolving Crossrider’s business model from that of an ad-tech business to one of an online distribution and product hub.